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THE BRAND

THE STORY


Born in 2017, this Italian brand was created with the intention to represent an international business-creative profile.

From backpack to small leather goods, the brand offer sophistication, design, creativity and quality trough unique pieces.

100% detail oriented and handcrafted in Tuscany, FRANCESCHINI ® selects the best Italian materials to offer an elevated experience to the consumer.

 

#cosmopeople

 

 

Alessandra Franceschini, Founder & designer.

THE DESIGNER


Born and raised in the Principauté de Monaco, Alessandra Franceschini (founder & designer) acquired a sophisticated taste for fashion. She moved to Barcelona where she Graduated in Advertising and PR and then moved to New York to finish college. On her spare time, she took some design classes at FIT and started designing bags. Her first sketches were full of colors, very representative of her both Italian and Mexican heritages.

She worked as a Personal Shopper and by the end of her second year in NY, retook those first designs and mixed them with a minimalistic vibe she founded in New York . Then she started her dream, in the city that makes everything possible.

After that experience and clear ideas, moved back to Europe, in a little town of Tuscany . Settled in her dad's hometown and launched FRANCESCHINI®️, in the heart of the best Italian manufacturing and leather production process.


Nowadays she’s living in Milan and planning the future of the brand.

" FOR A COSMOPOLITAN, BUSINESS CHIC PROFILE"

"Less is more "

 

HER INSPIRATION

When working in 5th Ave. , New York as a Personal Shopper, she used to see a lot people in their way to work carrying all kind of briefcase.

Only a few them were stylish and were actually matching their outfit. Alessandra found it curious, because people were wearing a fancy outfit complemented with a "simple" briefcase.  

When the whole idea came up, she created “THE BASICS” collection, giving her designs a colorful and cool Italian touch, all in respecting clean lines , for a cosmopolitan everyday business look.

Her multicultural background and the fact that she always liked minimal concept made it clear for her: "less is more.”

WHY THE LOGO?


 

This brand is about her living, so she wanted something that represented her.

After tons of ideas and designs, she wanted something symbolic.

She asked herself : What does people remember about me when they see me for the first time?

There’s when she came up with the idea of her short hair, something really characteristic of her.

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