Born and raised in the Principauté de Monaco, Alessandra Franceschini (founder & designer) acquired a sophisticated taste for fashion. She moved to Barcelona where she Graduated in Advertising and PR and then moved to New York to finish college. On her spare time, she took some design classes at FIT and started designing bags. Her first sketches were full of colors, very representative of her both Italian and Mexican heritages.
She worked as a Personal Shopper and by the end of her second year in NY, retook those first designs and mixed them with a minimalistic vibe she founded in New York . Then she started her dream, in the city that makes everything possible.
After that experience and clear ideas, moved back to Europe, in a little town of Tuscany . Settled in her dad's hometown and launched FRANCESCHINI®️, in the heart of the best Italian manufacturing and leather production process.
Nowadays she’s living in Milan and planning the future of the brand.